More companies will launch online video chat as a customer service platform by 2018...and it’s about time. Businesses have never been more eager to please, thanks in part to customer service satisfaction scoring sites and apps, which is how competition got increasingly tough.

Making calls over the internet has been one of the greatest advancements for small- and medium-sized businesses in several decades. And although some are calling the newest addition to this field detrimental, we think it’s an awesome addition. For business owners who believe in staying ahead of the times, WebRTC is worth checking out.

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.